Effective Date: October 7, 2025
Entity: Pragmatican LLC (Delaware, USA)
Contact: team@pragmatican.com (email-only; we do not accept postal submissions)
Privacy Policy URL: www.usecali.com/privacy
This Privacy Notice explains how Pragmatican LLC (“Pragmatican,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you use Cali, our WhatsApp bot and related services (the “Service”), and when you visit usecali.com (the “Site”).
We serve users worldwide. Additional region-specific disclosures appear below for the United States (including California) and the EEA/UK (GDPR).
Message content you send to Cali (e.g., meal descriptions, questions).
Derived data we generate for you (e.g., calorie or nutrition estimations).
Support communications (when you email us).
Media (photos): You may send images via WhatsApp. We do not store media. Your media is stored/processed by our messaging provider Twilio to deliver the Service.
GA4 analytics data (e.g., page views, approximate location derived from IP by GA4, device type, language, browser/OS).
We do not collect GPS-precision location.
Directly from you (messages, support emails, premium sign-ups).
Automatically via the Site (GA4).
From service providers we use to operate the Service (e.g., Twilio for messaging transport, Firebase for storage/hosting, Stripe for payments, OpenAI for AI processing).
We use personal information to:
Provide and operate the Service (deliver messages, generate calorie/nutrition estimations, maintain and improve functionality).
Analytics (understand usage trends on the Site using GA4).
Customer support and to respond to your requests.
Safety, security, and compliance (detect misuse, enforce Terms, comply with legal obligations).
We do not use your data to train our own models. Third-party AI providers (OpenAI) may use your data according to their policies. You can opt out of model training by emailing team@pragmatican.com with subject "Model Training Opt-Out".
Where GDPR/UK GDPR applies, our legal bases include:
Performance of a contract (to provide the Service you request).
Legitimate interests (security, service analytics/improvement with minimal privacy impact).
Consent (for Site analytics/cookies where required).
Legal obligations (e.g., tax, accounting for paid subscriptions).
We do not sell or share personal information for cross-context behavioral advertising.
We disclose information to:
Service providers / processors:
Twilio (WhatsApp transport & media storage/processing).
Firebase (hosting, databases, storage).
OpenAI (LLM processing of message content to generate responses).
Stripe (payments, billing).
Google Analytics (GA4) (website analytics).
Authorities or third parties when required by law, to protect rights/safety, or in a corporate transaction (merger, acquisition, etc.).
We require service providers to process personal information only per our instructions and applicable law.
Data is stored and processed in the United States. If you are outside the U.S., your information will be transferred to the U.S.
Where required, we rely on appropriate safeguards (e.g., Standard Contractual Clauses) for transfers to our providers.
We retain:
Messages and derived calorie/nutrition estimations: until you request deletion (see Section 10).
Website analytics data: per GA4 defaults/configuration.
Payment/transaction records: as required by law (e.g., tax/accounting) and our legitimate interests.
We may anonymize or aggregate data for analytics or service improvement; such data is no longer personal information.
You can always delete messages from your device.
To request deletion from our systems, see Section 10.
Cali is for adults 18+. We do not knowingly collect information from individuals under 18. If you believe a minor provided data, contact team@pragmatican.com.
Depending on your state, you may have the right to know/access, delete, correct, obtain portable copies, and appeal our decisions. You also have the right to opt out of sale/share (we do not sell or share) and to be free from discrimination for exercising rights.
You may have rights to access, rectify, erase, restrict, object, data portability, and to withdraw consent where we rely on consent. You may also lodge a complaint with your supervisory authority.
Email team@pragmatican.com with:
Your name and the WhatsApp number/email you used with Cali.
The right you wish to exercise (e.g., delete all data).
Any additional details to help us locate your records.
We will verify your identity (e.g., by confirming control of the WhatsApp number/email, and requesting limited additional information if necessary).
Appeals: If we deny a request, you may email team@pragmatican.com with subject "Privacy Appeal" and we will review.
Authorized agents (CA): We accept requests from authorized agents with proof of authorization and subject verification.
We implement reasonable administrative, technical, and organizational measures appropriate to the risk (e.g., encryption in transit and at rest as provided by our infrastructure providers, access controls, secret management).
No system is 100% secure. If we discover an incident impacting your data, we will notify you and/or regulators as required by law.
Transport & media: WhatsApp messages are transported via Twilio. Media you send (e.g., photos) is stored/processed by Twilio to facilitate delivery. We do not store media ourselves.
AI processing: We use OpenAI to process your message content to generate responses. Information in your messages may be transmitted to OpenAI to produce an output and returned to you via WhatsApp/Twilio. We do not use your data to train models by default.
Derived data: We store your calorie/nutrition estimations and message content until you request deletion.
If you purchase a premium plan on our website, your payment information is processed by Stripe. We receive limited billing metadata (e.g., subscription status, last 4 digits, card brand) but not full card numbers.
Transaction data may be retained for legal compliance (e.g., tax/accounting).
Identifiers: WhatsApp number, email (for support), device/browser identifiers on the Site.
Commercial information: Subscription status, transaction metadata via Stripe.
Internet/Network activity: Site usage via GA4 (pages, referrals, device/OS).
Geolocation (approximate): As inferred by GA4 (no GPS).
Inferences/Derived data: Calorie/nutrition estimations you request.
Audio/visual: Media may be transmitted/stored by Twilio for delivery; we do not store media.
We ask you not to submit sensitive data (e.g., government IDs, precise health diagnoses).
We do not use "sensitive personal information" for purposes requiring a "Limit the Use" opt-out under CPRA.
We do not sell personal information and do not share personal information for cross-context behavioral advertising.
If this changes, we will update this Notice and provide required opt-outs.
We will not discriminate against you for exercising your privacy rights.
Controller: Pragmatican LLC (Delaware, USA).
Transfers: To the United States; safeguarded by appropriate mechanisms (e.g., SCCs) where required.
Representative: If and when we appoint an EU/UK representative, we will update this Notice.
Complaints: You may lodge a complaint with your local Supervisory Authority; we encourage contacting us first at team@pragmatican.com so we can help.
We review requests for user information to ensure they are lawful, valid, and appropriately narrow.
We may notify affected users unless legally prohibited or where notice would be futile or dangerous.
We may update this Notice. If changes are material, we will provide reasonable advance notice (e.g., via the Site or in-app message).
The "Effective Date" shows when this Notice last changed.
Pragmatican LLC
Email: team@pragmatican.com
We currently provide email-only contact and do not accept postal submissions.